So when this Wild Hearts Crew line came out of nowhere with little fanfare and using a lot of existing parts and graphics, naturally, a lot of people thought "okay, what's got Mattel nervous?" Companies are constantly seeking ways to undermine their opposition or the ride on their coat tails. But it's also not at all uncommon in the industry. This isn't a secret, this is a well documented fact that Mattel themselves are really annoyingly proud of doing. Mattel have successfully managed to take some of the excitement out of Hasbro's release. When Jem hits people say "these look just like that Barbie and the Rockers line". The result is just what Mattel hoped for. They create Barbie and the Rockers and they beat Jem to store shelves by several months despite starting later. So they get together and they cobble together a line themselves, using parts they already have to speed up production. Mattel know this could potentially be HUGE for their rival, they need some way to take the wind out of their sails. It's the 80s, Hasbro has a new doll line in the works that really captures a culteral zeitgeist, they're calling it JEM and Mattel has caught wind of this. To explain to those who don't understand what that means, i'll tell you a story. So what on earth was coming out that Mattel was trying to preempt to market? Was it a rival to MGA's OMG line? That didn't feel right. "What is Mattel rushing these out to counteract?"īecause they came outta nowhere using reused graphics and parts and felt rather hasty.įor months we speculated. See, when these were released a lot of old guard doll people all voiced the same question. Import fees were a bit painful but considering this line is fairly unlikely to get a global rollout (haha watch, that'll happen now!) i'm glad at least to have my hands on two of the set.īut before we delve into the review I want to discuss the elephant in the room. With bendable elbows, wrists, and knees, you can help Cori Cruize™ doll do whatever she wants - dance, pose, or rock out!ĭiscover your own wild heart with these Wild Hearts Crew™ dolls.Mattel annouced these a few months back to a lot of excitement, rapidly quashed when we all found out they were store exclusives and worse, US ONLY exclusives.īut I really do love me some alternative dolls with interesting hair so I sort of put a cheeky bid in on a couple on ebay and sort of. Retro accessories like a cassette player with over-the-ear headphones and a removable tape add to the storytelling fun! She comes wearing cool pieces like a rad jumpsuit, shiny varsity jacket, and strappy sandals. Join the Wild Hearts Crew™ - a sisterhood of girls following their wildest hearts' desires!Ĭori Cruize™ is a musician and is always composing, mixing, or playing her songs. Collect them all! Each sold separately, subject to availability. And with bendable elbows, wrists, and knees, you can help Cori Cruize™ do whatever her wild heart desires! Dance, pose, skate, rock out, and express yourself! Discover your own wild heart with these Wild Hearts Crew™ dolls. Cool accessories like a cassette player with over-the-ear headphones and a removable tape add to the storytelling fun. She comes dressed in a rocker-cool outfit with a rad jumpsuit, shiny jacket, and strappy sandals. Cori Cruize™ is a musician and is always passionately composing, mixing, or playing her songs. Each is her own spitfire who dares to be different. Together, hand in hand, they are an unstoppable force of girl power. Meet the Wild Hearts Crew™ - a sisterhood of girls who dare to be different.
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